What College Graduates Want in a Job

Updated: Jan 22, 2019

Research on the biggest motivations for grads to come - and stay - at a company


To remain competitive, companies across industries must engage and retain the next generation of millennial talent. The following research compiled focuses on what influences college seniors in their first career choice.


Research of over 100 students across 5 different universities who are undergraduate seniors in 2018. Survey participants were 50% female and 49% male (1% declined to answer).


Millennial Culture

  • Collaboration is key

  • Coworkers want to be personal friends

  • Meaningful work is work that makes a positive, noticeable difference in the lives of others

Millennial Company Selection

  • Expect to find their first job out of college through their current network or online job posting sites

  • The biggest turnoff when considering a job is working 40 hours a week confined to one office space

  • Use pictures of people who are the age group you want to attract to your company on your website & social media

  • Friendly company reps (regardless of position) are the best way to attract students to recruiting tables

Millennial Monetary Considerations

  • Choosing a respectable job that’s enjoyable is more important than money

  • Public perception of wealth is not as important as work satisfaction

Company Culture Data

Company Selection Data

Monetary Considerations Data

Attracting millennials can be tough, but for many millennials, first impressions happen online, and we make extraordinary websites extraordinary simple for you. Let's talk about how we can help.